SNAPCHAT flash crash

What I am thinking and doing

Yesterday, October 21st 2021, $SNAP reported solid earnings but... missed slightly on total sales because of the IOS14 Apple upgrade.

Short version: the new OS14 upgrade from Apple makes it more difficult to generate revenue from advertising for companies like $SNAP, $FB, $TTD, $MGNI, etc. And the impact on revenues scared the market. Or, offered short term traders a reason to exit their positions.

I am asking myself a few questions:

• will this change permanently change the ability of these companies to make money from advertising?

• where advertisers will spend money instead of the above platforms in the foreseeable future?

• where else advertisers will find millenials at scale and with similar ROI?

• will the industry find a fix in the short term?

This is a very short-term issue that gives us the chance to buy shares of these companies at a discount.

$SNAP, specifically showed a better than expected average monthly active users on the platform and a growing average revenue per user (ARPU).

I'm addi…